Detroit Bright Design Challenge 2014 Winners Announced

Officials from the College of Creative Studies (CCS) in Detroit, Michigan along with members of the NASF Michigan Chapter have announced the winners of the Detroit Bright Design Challenge.

Students from the College were asked to explore innovative ways to incorporate bright finishes as a premium design element related to SUV’s and the Chrysler brand image, a brand that gave new meaning to Urban Luxury with its Chrysler 300 luxury sedan. Scholarships awards were presented to the following students:

  • Yizhang Lai
  • Yu-Chen Chen
  • Sijia Wan
  • Pranay Raton- Honorable Mention

What is the Bright Design Challenge?
The National Association for Surface Finishing (NASF) believes that the future of surface finishing depends on the innovative ideas of our youth. We consider it the responsibility of those currently serving the industry to foster and nourish these ideas. As part of this mission, and to spotlight the impact we have on millions of products and households, the National Association for Surface Finishing each year proudly presents The Bright Design Challenge. This ground-breaking creative program is produced as part of the association’s “Surface Technology Initiative” to proactively promote our surface finishing industry.

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